social media, regulation, drug promotion

In 2017, advertising and promoting products is a minefield.  The availability of detailed and extensive information on consumer spending habits provides countless ethical pitfalls that are only magnified when the product in question is a drug.  In the past only magazine ads and TV commercials were utilized for drug advertising, now we have an array of choices that don't always feel like marketing, but more like a conversation with a good friend. (more…)